Frequently Asked Questions

A 21-day challenge is a structured programme where you commit to a single daily habit for 21 consecutive days. You're matched with a small cohort of 6–12 people starting at the same time, and you check in together each day via the platform. The 21-day window is long enough to create real momentum, short enough to feel achievable.

Yes — core challenges are completely free to join. We offer an optional Habitual Pro membership ($9/month) that unlocks private cohorts, advanced analytics, and unlimited simultaneous challenges. The free tier is genuinely full-featured and always will be.

No. Our challenges are designed for beginners by default. The Morning Run challenge, for example, starts at just a 15-minute walk/jog — no running experience required. Each challenge page clearly lists what you'll need before you commit.

Free members can run one active challenge at a time — this is intentional. Habit research shows that focusing on one behaviour dramatically improves outcomes. Pro members can run up to three simultaneously.

We match you with people in a similar time zone who are starting the same challenge. Cohorts are 6–12 people. You'll interact via our in-app group chat and optional weekly video check-ins. Many cohorts form friendships that outlast the challenge itself.

Every cohort has a community guideline agreement. Members can flag behaviour directly, and our moderation team responds within 24 hours. In serious cases, we'll move you to a new cohort without penalty.

Yes! Generate a cohort invite link from your challenge dashboard and share it. Up to 5 invited friends can join your cohort. Additional spots are filled by our matching system to round out the group.

Missing a day doesn't end your challenge. You get one free "rest day" per week built in. Miss two or more days in a week and you'll receive a gentle nudge from your cohort. The challenge continues — we believe in persistence over perfection.

Once a day you open the app, tap "Check In", and optionally add a note or photo. Your cohort sees a real-time streak board. Check-ins take under 30 seconds — the point is momentum, not logging.

You receive a digital completion certificate, a badge on your profile, and an invitation to join an alumni group for your challenge type. Many members also get a personal message from our habit coaches summarising their progress data.